WHAT IT DOES
The Home Search Happens Online Long Before the First Call
The 2025 NAR Profile of Home Buyers and Sellers confirms what every agent already senses: the buyer has done most of their homework before they reach out.
According to the National Association of Realtors' 2025 Profile of Home Buyers and Sellers, 97 percent of homebuyers used the internet during their home search, and buyers spend a median of 10 weeks searching before contacting an agent. By the time a lead calls, they have typically viewed dozens of listings and formed a strong opinion of the market, the area, and often the agents working in it.
That research phase has also gone social. Zillow's Consumer Housing Trends Report found that 47 percent of millennial and Gen Z homebuyers discovered their agent through social media, compared with just 12 percent of Baby Boomers, a generational shift that is only going to grow as younger buyers become a larger share of the market. Separately, NAR's own research found Facebook remains the top platform for agent lead generation at 89 percent, with Instagram at 65 percent and TikTok usage among agents doubling year over year.
MissionArmy builds real estate growth around this reality: consistent video and social content that builds visibility before a buyer is ready to call, local search and Google Business Profile optimization that captures the buyers who are ready now, and the lead nurture systems that keep both warm until they convert.
97%
Of homebuyers use the internet during their search
NAR's 2025 Profile of Home Buyers and Sellers found 97 percent of homebuyers used the internet during their search, with the median search lasting 10 weeks before contacting an agent.
47%
Of younger buyers found their agent on social media
Zillow's Consumer Housing Trends Report found 47 percent of millennial and Gen Z homebuyers discovered their agent through social media, versus 12 percent of Baby Boomers.
89%
Of agents rank Facebook their top lead source
NAR's Real Estate in a Digital Age research found Facebook remains the number one platform for agent lead generation at 89 percent, ahead of Instagram at 65 percent.
WHO IT'S FOR
For Agents, Teams, and Brokerages Ready to Scale Leads
Whether you sell residential, commercial, or new development, the same local visibility and content discipline drives qualified leads.
HOW IT WORKS
Visibility Before the Call, Conversion After It
WHERE HOMEBUYERS DECIDE
The Channels That Actually Generate Real Estate Leads
Buyers research a home purchase across more touchpoints than almost any other category. We manage the ones proven to convert.
Facebook Lead Generation
Still the top platform for agent-generated leads according to NAR's own research.
PROOF AND RESULTS
Why Real Estate Leads Compound Over a Full Cycle
With a median 10-week search before a buyer even contacts an agent, real estate growth rewards consistency more than any single campaign.
The first 30 days focus on foundation: Google Business Profile and local SEO fixes, the first wave of listing video content, and a consistent posting cadence across Facebook and Instagram. Most agents see an early increase in profile views and direct messages before the lead volume itself shifts.
By month two, your video and local content library has grown enough that the algorithm and local search both start distributing it more widely, and warm leads from month one begin converting as nurture sequences do their work over the typical multi-week buying timeline.
By month three, the channels compound: video content drives social leads, local SEO captures search leads, and referral programs from recent closings add a third source, all feeding the same nurture system. This is also when agents typically see the clearest separation from competitors still relying on a single lead source.
Typical Growth Trajectory
Month 1
Local SEO and video foundation live
Month 2
Content library and nurture flows compounding
Month 3
Multi-channel leads and referrals reinforcing
Representative growth pattern across managed real estate accounts. Results vary by market, price point, and team size.
WHAT'S INCLUDED
Everything You Get With Real Estate Growth
Google Business Profile setup and ongoing optimization
Local SEO for your specific market area and neighborhoods
Listing video and Reels content production
Facebook and Instagram lead generation campaign management
YouTube market update and neighborhood guide content
Zillow and Realtor.com profile and listing optimization
Email and SMS nurture flows for long buying cycles
TikTok content for younger and first-time buyer audiences
Review generation and reputation management
Monthly lead source and conversion reporting
Past-client referral program design
Dedicated account manager and monthly strategy call
COMMON QUESTIONS
Questions Before You Book
GET STARTED
Get Your Real Estate Business More Leads.
Free discovery call. We audit your current local visibility and video presence against agents winning leads in your market.
Onboarding in 48 hours. No contract.