DIGITAL PR AND EARNED MEDIA
Get More Clients With Digital PR and Earned Media.
Third-party coverage, trade press features, and Wikipedia brand presence that build the authority AI engines cite and buyers trust before they ever contact you.
THE SERVICE
Digital PR That Builds Authority, AI Visibility, and Third-Party Credibility.
MissionArmy's digital PR service builds the third-party citation layer that makes AI search engines like ChatGPT and Perplexity recommend your brand when buyers ask for recommendations in your category. According to Digital PR Statistics data from Reporter Outreach (Q1 2026), digital PR has emerged as the dominant link-building method in 2026 and is the only strategy that simultaneously builds the two signals AI search engines use to decide which brands to cite: backlinks and brand mentions.
Wikipedia is the single most-cited domain for ChatGPT at approximately 7 to 8% of all citations. A well-sourced Wikipedia presence is a tier-one GEO asset, particularly for credibility-sensitive brands in finance and healthcare.
PR-generated leads are 2.6x higher quality than leads from other marketing channels and PR drives 27% more website traffic per dollar than paid ads (Gitnux, 2025). Coverage in top publications lifts branded search demand by 10% to 40% within 7 to 30 days of placement.
THE NUMBERS
Digital PR That Builds Authority, AI Visibility, and Third-Party Credibility.
7-8%
Wikipedia share of all ChatGPT citations
Wikipedia is the single most cited domain for ChatGPT at approximately 7 to 8% of all citations, more than any news outlet, review site, or brand domain.
$5.50
Returned per $1 invested in PR
Earned media generates an average $5.50 for every $1 invested in PR programs. Coverage in top publications lifts branded search demand by 10% to 40% within 30 days. (Gitnux, 2025)
2.6x
Higher quality leads from PR vs other channels
PR-generated leads are 2.6x higher quality than leads from other marketing channels and PR drives 27% more website traffic per dollar than paid ads. (Gitnux, 2025)
THE PROCESS
How It Works.
Brand Authority and Citation Audit
Audit your current earned media coverage, AI citation presence (how often ChatGPT, Perplexity, and Google AI Overviews cite your brand for relevant queries), Wikipedia status, and review platform profile. The audit identifies the specific gaps causing AI engines to pass your brand over.
Placement Strategy and Outreach
Build a target publication list, pitch stories and contributed pieces to editorial contacts, and manage the full outreach cycle. Wikipedia entries are drafted where the brand meets notability criteria. Review generation campaigns run in parallel.
Publication, Indexing, and AI Citation Tracking
Each placement is tracked from publication through to indexing and AI citation appearance. We monitor citation frequency monthly and report on changes.
QUESTIONS
Answers Before You Book.
GET STARTED
Get Your Brand Into the Conversations That Precede Every Sale.
Start with a discovery call. We audit your current citation profile and identify exactly where the gaps are.