MANAGED PPC SERVICES

Get More Leads With Managed PPC Services.

More qualified leads. Lower cost per lead. Full account ownership. MissionArmy manages your paid search campaigns from strategy and setup through daily optimization and monthly reporting.

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THE SERVICE

Full-Service PPC Management From Strategy Through Signed-Off Monthly Reporting.

PPC management services for growing businesses deliver more qualified leads at lower cost per lead through expert campaign strategy, daily bid optimization, and continuous A/B testing managed by paid search specialists who work your account as a daily job, not a weekly check-in. Google estimates businesses earn an average $2 for every $1 spent on paid search, with well-optimized campaigns reaching 800% ROI.

WordStream benchmark data from 17,000+ Google Ads accounts shows the average cost per lead is $70.11 across industries, but the difference between the top and bottom quartile of account management quality is 3x to 5x on the same keyword spend, confirming that management quality is the primary variable in paid search performance.

Want to learn how PPC works before hiring anyone? The free PPC Blueprint at /channels/ppc covers the channel from first principles. This page is for businesses ready to hand the management over and focus on the calls that come in.

  • Platform strategy: campaign type selection, network configuration, account structure, and bid strategy designed for your conversion objective, not platform default settings.
  • Keyword selection and negative keyword management: identifying high-intent terms and systematically excluding terms that generate clicks without conversions.
  • Ad copy and creative: conversion-focused headlines and descriptions written for your specific offer and audience, tested on a documented A/B schedule.
  • Bid management: daily bid adjustments based on performance data, device performance, location signals, time-of-day patterns, and audience overlays.
  • Conversion tracking setup: ensuring every lead form submission, phone call, and purchase is tracked back to the specific keyword and campaign that drove it.

THE NUMBERS

Full-Service PPC Management From Strategy Through Signed-Off Monthly Reporting.

$2

Average return per $1 on Google Ads

Google estimates businesses earn an average $2 for every $1 spent on paid search, with well-optimized campaigns reaching 800% ROI.

3-5x

CPL gap between top and bottom quartile managers

WordStream analysis of 17,000+ Google Ads accounts shows cost per lead varies 3x to 5x between top and bottom quartile management quality for the same keyword spend.

33%

Lower CPCs on Microsoft Bing vs Google

Microsoft Advertising (Bing Ads) delivers CPCs averaging 33% lower than Google Ads with comparable conversion rates. Adding Bing typically produces 15 to 25% more total leads from the same combined budget.

THE PROCESS

How It Works.

01

Account Audit and Strategy

Review your existing account if one exists, identify structural issues and wasted spend categories, and produce a campaign strategy covering target keywords, match types, campaign structure, network selection, bid strategy, and conversion tracking requirements.

02

Campaign Build and Launch

Build the campaign structure in your account (which you own at all times), write ad copy variants, set up conversion tracking, install the remarketing pixel, and configure the bid strategy. Everything is reviewed with the client before going live.

03

Optimize, Test, and Report

Daily optimization: bid adjustments, negative keyword additions, ad copy A/B test launches and conclusions, audience exclusions, and landing page recommendations. Monthly reporting with written commentary.

QUESTIONS

Answers Before You Book.

GET STARTED

Get More Qualified Leads From Your Paid Search Budget.

Start with a discovery call. We audit your current account or scope a new one and tell you exactly what your lead volume and cost per lead target should be.

Book a Free CallAll Paid and Performance Services